JULIUS MUGO

Sales & Business Development Leader | Go-to-Market Strategist | AI & Tech Enthusiast

Nairobi, KE.

About

Results-driven sales and business development leader with a proven track record of building and scaling go-to-market functions for tech startups, including AI and hyperscaler partners. Expert in driving significant revenue growth, exceeding quotas, and forging strategic partnerships across diverse markets in Africa and globally. Leverages deep expertise in data analysis, project management, and AI tools to optimize sales processes and accelerate market penetration.

Work

Deimos & Salus engineering consultancy/hyperscaler partner raising next-gen African engineers

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Sales Development Representative

Cape Town, Western Cape, South Africa

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Summary

Spearheaded the initial go-to-market strategy and outbound sales function for a next-gen African engineering consultancy, generating significant ARR and fostering strategic partnerships.

Highlights

Spearheaded outbound sales, building the function from scratch and exceeding revenue/activity quotas to close over $450K+ ARR within 12 months.

Drove +17% QoQ growth in partner-sourced revenue by leading outbound business development for hyperscalers (Google Cloud, AWS, Azure, Huawei) and SaaS channel partners.

Forged strategic commercial agreements with incubators and VCs, leading to a $3.5M seed round for Salus by sourcing pilot customers.

Hikaya Open-source KPI management and MERL tools for NGOs & nonprofits

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Business Development Lead

Berlin, Berlin, Germany

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Summary

As a foundational business development hire, built and scaled the GTM strategy and partnerships function for an open-source KPI management suite.

Highlights

Established the business development and partnerships function from inception for a three-product open-source suite, formulating structured go-to-market strategies for each.

Achieved 64% growth in installations within 8 months by onboarding 14 nonprofits/NGOs through targeted community and affiliate partnerships.

Conducted user research with NGO staff, gathering insights that directly informed product development for features like self-hosting and flexible data integration.

Monadical Consulting, Zohuddle Project Researcher matching platform for distributed communities

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Head of Outreach

Montreal, Quebec, Canada

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Summary

Led outreach and business development for a researcher matching platform, driving market research, securing pilots, and managing project launch.

Highlights

Drove business development from prospecting to close, conducting market research to narrow ICP to four distinct segments and securing pilots with key organizations including NIH and NSF.

Managed the project lifecycle, overseeing growth metrics, user research, and product requirements, successfully taking the platform from MVP to launch in ~2 months.

NUMI (YC W20) ecommerce platform for overlooked merchants in emerging markets

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Founding Account Executive

New York, New York, US

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Summary

As the first sales hire, rapidly grew weekly GMV and maintained low churn for an e-commerce platform serving overlooked merchants in emerging markets.

Highlights

Increased weekly GMV from $0 to over $85K+ in 9 months by recruiting high-intent merchants and streamlining onboarding processes.

Maintained <15% churn rate by proactively conducting monthly business reviews to identify growth opportunities and address customer pain points.

Drove a technical pivot to a mobile-native sitebuilder with social commerce features by leveraging user and market research showing 60%+ mobile activity.

BlueWater Technologies text marketing platform for small businesses

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Sales Lead

Nairobi, Nairobi, Kenya

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Summary

Led sales efforts for a text marketing platform, consistently exceeding revenue quotas and driving significant MRR growth and churn reduction.

Highlights

Exceeded quarterly revenue quota by 17-23% for six consecutive quarters by developing repeatable prospecting sequences and discovery frameworks.

Grew MRR by over $29K+ by establishing a self-sustaining referral program, converting high-NPS customers into active advocates and improving cohort retention.

Reduced Q1/Q2 2020 churn by 38% through implementing quarterly business reviews to surface expansion opportunities during a recessionary period.

Volunteer

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Mindful Collective

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Collaborating with a multi-stakeholder coalition to promote human-centered AI adoption within organizations.

Highlights

Contributed to initiatives that bring technologists together to foster human-centered AI adoption.

Engaged with diverse stakeholders to advocate for ethical and responsible AI implementation.

Education

University of Nairobi

Nairobi, Nairobi, Kenya
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BSc Economics & Statistics

Skills

AI and Automation

n8n, Zapier, Rivet, Cortex, Google AutoGen, CrewAI, Microsoft Power Apps.

Data Analysis

IBM Data Science Certification, Metabase, Google Analytics, Python, SQL.

Project Management

GitHub Projects, Asana, ClickUp, PMI Disciplined Agile Certification.

Sales & GTM tools

LinkedIn Sales Navigator, Apollo, HubSpot, Outreach, ZoomInfo, ActiveCampaign, Clay.

AI Safety & Governance

Governing Agentic AI Systems by All Tech Is Human.